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What is the design process for branding?
Branding includes everything from brand conception, naming, logo design, to the colour and font selection. Your brand is your company’s identity and it is deeply embedded in everything you do. That is why we take the time to understand your business and industry to create a brand that fully reflects who you are as a company.
Our approach to brand naming involves an initial “discovery meeting” where we take the time to learn all about your product/service, values and preferences. From there, our creative team will research ideas for names individually, review them as a group and then finally provide you with a narrowed down list of the best names for you to review.
For the logo design process, we have highly experienced in-house graphic designers that put in the work, do the research on your company and spend the time to design several custom logo concepts and variations. We also take the time to test the logo concepts to see how they would work on different media types (web, print, digital ads, signage, clothing etc.).
How much does logo design services cost?
The price for logo design services varies by the scope of the project. For example, if the logo design is coupled with brand naming, it would be a larger project than a logo redesign. Some organizations simply want to update their logo to look more modern without drastically changing the look which takes less time to design than creating a logo from scratch.
With just a few quick questions, our team can get you an accurate quote within minutes. Click here to request a quote for logo design services now.
What are the benefits of using a creative agency over a freelance designer?
When you work with a creative agency, you get access to an entire team of designers, developers, copywriters and project managers all under one roof. With freelancers, it’s up to you to hire each role individually or look for someone who is a master of all trades which is pretty rare, especially for web design.
There is also increased accountability and professionalism expected from creative agencies. With agencies, you can read online reviews ahead of time on Google, Facebook, and other online platforms. Freelancers don’t have the same level of online transparency. You must rely on the references they give you.
Creative agencies have more of a reputation to uphold, which means being able to hold them accountable for our work. With a freelancer, plagiarism is a common problem because they’re under pressure to pump out many different jobs in as little time as possible.
What is the typical turnaround time of a website design project?
Depending on the scope of your website project, web design and development can take anywhere between 2 to 4 weeks from the initial meeting to the launch date.
There are several reasons why a website project may take more or less time and it depends on the client as much as the creative agency. As the client, you can help the web design process go as smoothly as possible by providing all of the required content for your website upfront, providing high-quality images to use and outlining any required integrations.
For the creative agency, it comes down to experience, manpower and design processes. MORAD has over 15 years experience designing responsive websites for all types of industries. Our streamlined web design processes and custom CMS allows us to create websites in a faster turnaround time than most agencies.
How much does website design cost?
The cost of a website design varies greatly by the size of the website, required functionality, integrations, and level of customization. This is why creative agencies typically offer a quote for website design instead of having a set price list.
Extremely large websites take longer to migrate and require a more complex menu structure than minimalist sites, therefore, requiring a larger investment. The amount of functionality required for your website also affects the price. Features like an online store, blogging, event registration, forms, user permissions, private pages, interactive maps etc. will all be taken into consideration for a web design quote.
The same can be said for API integration, if you want to connect your customer relationship management (CRM) system or marketing software to your website, there may be a setup fee.
What digital marketing services do creative agencies offer?
Some creative agencies offer digital marketing services on top of design and development work. There are two main types of digital marketing and which services they choose to offer depends on the agency.
The first type of digital marketing is paid ads. This includes Google Ads, native advertising and social media advertising. The second is through inbound marketing which involves attracting visitors to your site via content marketing, social media marketing, and search engine optimization (SEO). There are benefits for both, the first method is more costly but will drive immediate results. The second method doesn’t cost anything but is very time-intensive. If your company doesn’t have the manpower to generate quality content on a regular basis, you can partner with a creative agency or content writer to help with this endeavour.
How can I update my website once it is designed?
Most creative agencies will completely pass the website off to you once the design is complete. Then it is up to you to assign an in-house developer or hire a contractor to take care of the upkeep.
The process for updating your website depends on the content management system (CMS) that was used to build it. Open source CMS platforms like WordPress or Drupal are much more challenging for non-technical people to use on a daily basis and require sometimes costly and frustrating updates and maintenance.
Gadese Bless GH takes a completely different approach to website maintenance. Think of us as your website partner. We have developed our own CMS, to enable our clients to make edits directly on their website without any coding expertise needed! Not only is it simple to make edits to your website’s design, but you can easily add new content with our drag-and-drop editor.